Susie Explains: Breathe Better, Live Brighter
Posted on May 29 2025

Susie Explains: Breathe Better, Live Brighter with Shine & Love Candles
In a world where we’re constantly surrounded by chemicals, in our food, air, and even our home décor, it’s no wonder so many people are seeking cleaner, more mindful alternatives. That's why in 2020 when I started a candle business, I choose to explore a cleaner option. Candles are often at the heart of a cozy home, but not all candles are created equal. While that bargain candle at the store may smell sweet, it could be releasing harmful toxins into your space.
So, is it really worth it to spend a bit more on non-toxic candles? YES!
Your Health Is Worth Protecting
Many mass-produced candles are made with paraffin wax, a petroleum byproduct. When burned, paraffin can release toxic compounds, both of which have been linked to asthma, allergies, and even more serious health concerns.
At Shine & Love, our candles are made with clean-burning coconut wax and IFRA-certified fragrance oils. That means they’re phthalate-free, toxin-free, and safe to burn around your family, including little ones and pets.
Cleaner Ingredients = Cleaner Air
Have you ever noticed a headache or scratchy throat after burning certain candles? Some wicks and fragrance blends can pollute indoor air but with even the purest of waxes like a beeswax, just know when you burn a candle there is still minimal non toxic soot that can be present.
Shine & Love candles uses eco-lead free cotton wicks and natural wooden wicks that crackle softly as they burn. They’re not only beautiful, but give the ambiance of a wood fire burning.
Longer Burn Time = More Value
Many clean candle brands, like ours, offer a longer burn time compared to cheap alternatives. Our coconut wax blend burns slower and more evenly, giving you more hours of fragrance and glow with each candle.
So yes, you’re paying a little more upfront but you’re actually getting more for your money in the long run.
Every Candle Supports a Purpose
At Shine & Love, every candle is hand-poured with intention, rooted in faith, and crafted to spark joy and peace in your home. You're not just buying a candle, you’re supporting a small business with a mission to bring light and love into your home, community and a thousand miles away.
Choose Better. Breathe Easier. Shine Brighter.
In our day-to-day filled with fast, cheap, and artificial, it takes intention to choose what’s better. Non-toxic candles may cost more but when you consider the long-term benefits for your health, your home, and your heart, the choice becomes clear.
💛 Shop Shine & Love Candles and experience the difference clean burning, faith-infused fragrance can make!