Why Incorporating Faith in the Marketplace Matters

Posted on June 03 2025

Why Incorporating Faith in the Marketplace Matters

In today’s fast-paced world of branding, sales funnels, and social media strategies, it can be easy to leave faith at the door when stepping into the marketplace. But as a Christian business owner, I’ve found that keeping God at the center of my work is essential and the original design.

Here’s why bringing your faith into your business isn’t just a good idea… it’s a calling.

🕊Faith Gives Purpose Beyond Profit
At Shine & Love, I don’t just make candles I craft moments of peace, light, and love with intention and prayer. Incorporating faith into the marketplace reminds us that business isn’t just about profit. It’s about purpose.

Every product, post, and package is a chance to serve someone, encourage them, and remind them they’re seen. When you invite God into your business, your “why” becomes much bigger than the numbers.

🕊Faith Builds Trust and Authenticity
People crave realness. When your values shine through your brand whether that’s through Scripture-inspired scents, meaningful packaging, or heart felt messaging, it builds connection.

Being open about your faith can set you apart. It creates a foundation of trust and attracts a community that believes in more than just a product they believe in your mission.

🕊Faith Anchors You When Things Get Hard
If you've been in business for over a year, you know it has its ups and downs. There are slow seasons, feeling alone, delayed shipments, out of stock items, and so much learning along the way.

But when faithin Jesus is your foundation, you’re not shaken by every challenge. You’re reminded that your work is planted in good soil, that God is in control, and that what you’re building is eternal even when the numbers don’t reflect it yet.

🕊Faith Invites God Into the Work
The beautiful thing about faith in the marketplace is that it makes room for the Holy Spirit to move. Whether you’re naming a candle, choosing a new scent, or packing an order there’s space for prayer, for peace, and for God to lead.

At Shine & Love, every candle is prayed over. Every launch is covered in faith. Every decision is made with the prayer, “God, may this encourage others while glorifying You.”

🕊Your Faith is a Light
Jesus said we are called to be a light in the world and what better place to shine than where people gather, spend, and connect?

When you run a faith-filled business, you become a light in the marketplace. You’re showing the world that integrity, grace, generosity, and joy can thrive in business. And that light can touch hearts in ways you’ll never fully see.

Finally I believe your business Is your ministry, just like your family is your ministry! 
Whether you’re selling candles, coffee, clothes, or coaching if you're doing it with Jesus at the center, you’re doing Kingdom work. 

So go ahead let your faith shine. Share the testimony on your site. Pray over the customer before you hit “ship.” Make every opportunity count, even the interruptions :) The world doesn’t need less faith in the marketplace. It needs more light✨